Myntra the India largest fashion e-commerce company, whopping the customer with an additional discount, but with a clause of no return policy or no exchange policy
The free return and exchange policy give an option to the buyer during checkout to make the product non-refundable and avail a maximum of 4% additional discount on a product.
The offer is available on most products of apparel, lifestyle, electronics, and home décor and other categories
As the company faces 15-20% apparel return, with the additional cost incurred on reverse logistic, it might help to save cost.
Last year in 2018, Walmart acquired the Flipkart their parent company, since then there have been many changes.
Currently only Myntra will following this practice, this policy not applicable to Flipkart and Jabong.
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